The tools arrived before the strategy

“results. We harness the power of AI for the heavy lifting, so we have time to focus on everything that makes us human; strategy, creativity, and storytelling. Head of Growth and Digital Marketing Marketing Q&A with Connor Chmielweski What do you mean by AI-first? We believe that artificial intelligence is the future of marketing so we strive to intelligently automate as many tasks and processes as possible. We outsource repetitive data entry, campaign optimisations, data analysis and much more so our team can focus on the big picture. Do you work with start-ups? We love workin”

Devotion describes an AI-first operating approach and using AI for repeatable heavy lifting so staff focus on human strategy and creativity.

“The First Page platform is powered by our proprietary technology - SENTR™. Built with you in mind, SENTR™ is the system that distinguishes First Page from other agencies. AI decision-making. SENTR is a proprietary tool that brings campaign management, reporting and approvals together in one platform. So we spend less time on admin and more time executing and optimising your campaigns.”

The proprietary SENTR platform publicly combines campaign management, reporting and approvals and identifies AI decision-making as part of the system.

“ce Working with Hypetap. Our co-founders saw a better way to work with influencers. They called on their experience to design and build the Hypetap platform. Now, the benefits are available to your team. Designed for complete end-to-end campaign management and reporting, we use: AI Matching Exclusive AI technology to match your brand with aligned influencers. Profanity monitoring Alerts to flag controversial language and hate speech in posts and commentary. Conflict assessment Inbuilt conflict assessment tool to minimise campaign risk. Campaign dashboard R”

Hypetap describes an end-to-end campaign platform using AI matching alongside brand-safety and conflict-assessment controls.

“Moose Review uses marketing science and AI to assess and test creative. Moose Review combines emotions and marketing science to create a score using our proprietary methodology calibrated against other successful campaigns to help the team understand the likelihood of driving ROI. Moose Review runs reviews with digital twins. Synthetic humans or ‘synths’ as we call them internally have been proven to provide responses up to 87% similar to the real humans they are modelled on, speeding up creative review times by 100x.”

Paper Moose describes a proprietary in-house AI creative-testing system with synthetic personas, a calibrated methodology and repeatable review workflow.

“munity engagement – when communities are affected by projects, reforms or decisions. Stakeholder engagement – when influence, relationships and sector confidence matter. Deliberative engagement – when informed public input can strengthen the quality and legitimacy of a decision. AI-assisted engagement – when technology can help identify insight, test messages and analyse complex feedback with strong governance. Employee engagement – when internal trust, connection and alignment are critical to performance and change. If your project, reform or decision cou”

SenateSHJ describes AI-assisted engagement and research processes used to identify insights and analyse feedback with strong governance.

“BWA\Melbourne Elly Liley Chief Strategy Officer, TBWA\Melbourne Blake Crosbie Group Managing Director, TBWA\Sydney & +61 Managing Director Paul Reardon Chief Creative Officer, TBWA\Melbourne Kiefer Casamore Executive General Manager, TBWA\Melbourne & Eleven PR Lucio Ribero Chief AI and Innovation Officer, TBWA\Australia Who we are TBWA is The Disruption Company®. We use creativity to help businesses acquire a greater share of the future. We are a local agency across Sydney and Melbourne with a strong global backing. That means we have the support and exper”

TBWA Australia publicly identifies a Chief AI and Innovation Officer, satisfying the leadership-ownership criterion.

“The Content Division has developed an Artificial Intelligence (AI) policy which outlines how we use AI tools to assist in our service delivery, the tools we have approved to use internally, and the extreme importance of human oversight. This policy applies to all employees of The Content Division who use AI tools in their work. Inform clients when AI tools are used in their projects. All AI-generated content must be reviewed by a human before delivery to clients. Participate in ongoing training sessions on AI tools and best practices. Use AI tools that are integrated into The Content Division's workflows to maximise efficiency.”

The published policy applies to all employees, defines approved tools, integrates AI into workflows, requires training and human review, and mandates client transparency.

“pletely new way of working. 3. What’s your unfair advantage over the networks today? Our unfair advantage isn’t just a nicer mindset, it’s a completely restructured model that’s brand led and future fit. 4. How are you using AI to compete above your weight? We’ve operationalised AI across the business, from workflows to execution. We created a dedicated engineering and systems team to map out every department, from finance, earned, studio to creative. Their brief was to create AI tools from the ground up, to our model, to enhance what we do. We use it to s”

Thinkerbell states it operationalised AI across the business and created a dedicated engineering and systems team to map every department and build internal tools.

“wns your account, a content + ads team behind them, transparent monthly reporting in commercial language, and month-to-month terms. No juniors on rotation, no offshore teams you've never met. The human you talk to in week one is the human you talk to in year three. Are you using AI in social media work? + Yes, agents do the repetitive work (creative variant generation, audience research, copy drafts, reporting briefs). A senior human still does the judgement: what to test, what to kill, what your number tells us next. We've written about how this works on”

Zib specifies repeatable tasks handled by agents and the senior-human decisions retained in its service workflow.